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Arrow Helps Maximize Your Citrix Revenue and Business Margins

Arrow’ s 8,100 employees deliver dedicated Citrix resources, services, solutions, and financing that benefit your business in four major ways:

Increase your revenue and accelerate your sales cycles

Arrow applies expansive sales enablement and expertise in Citrix products & solutions to support your sales efforts via the following:

  • Sales Qualified Lead Generation
  • Sales Support from a dedicated Arrow Citrix sales and technology team
  • Arrow Citrix and Nutanix Solution Demo Center
  • Sales enablement activities that identify, architect, market, and sell Citrix solutions
Pursue new markets and prepare for your company’s future

Unlike broadline distributors, Arrow provides you with market intelligence as well as customizable, sales-oriented deliverables to take advantage of new opportunities. Below are some of the more popular Arrow activities which you can benefit from today:

  • Cloud enablement to adopt emerging technologies and business models, including public/private, hybrid cloud and CSP
  • Identification of new and adjacent markets: IoT, Reverse Supply Chain
  • Development of new solution practice areas and identification of sales opportunities within existing end-user accounts
Reduce your operating expenses and increase profit margins

Arrow’s unique position as both a technology solutions leader and well-established, global powerhouse enable us to give you more support. Far beyond sales support, we provide you with turnkey solutions that work for your customers from Day 1. You can:

  • Use Arrow resources as an extension of your team
  • Leverage a turnkey Cloud infrastructure
  • Simplify and streamline your business processes using the Arrow Citrix sales and operations team
  • Access unique financing options to find a way to always win new deals
Solve complex end-user business problems

Our Lab and experienced engineers provide you with the latest products and solutions from Citrix. Our joint partner HCI solutions from Nutanix and HPE Simplivity add to the ways we can emulate SMB and large IT infrastructures to help you solve server, storage, software, networking, and security problems. We can:

  • Identify and access the right products and solutions to meet your customers’ needs
  • Provide sales tools to identify, architect, market and sell Citrix/Azure and Citrix/HCI solutions
  • Allow you to leverage Arrow’s bench to meet specific Citrix customer services needs

Watch this 2-minute video...

which provides an overview of the new and exciting solutions and support Arrow provides to Citrix partners.

Please contact us at for more information.

Value Add Programs for Citrix Partners

As Citrix’s exclusive global distributor, Arrow has established standard value-add programs to take the mystery out of gaining all the benefits we provide to you as an Arrow Citrix partner.

Market Development Funds

Obtain training via classes and Citrix events registration; Secure leads via customer events & telemarketing; Gain exposure via sales events, EBC visits, and event sponsorships.

Download the latest Arrow Citrix MDF program

Arrow Solution Plays

Specific solutions plays for (1) Citrix Cloud and Nutanix InstantON VDI Solution, and (2) Citrix Cloud and Microsoft Azure Cloud VDI Solution.

Citrix Lead Generation

Three programs are available to grow your business. Close out some of your business with Arrow Citrix Shark Tank, BANT qualified SQL for new revenue. Fill your funnel with Arrow Citrix MQL to SQL lead generation program: Sales Rep confirms appointment and ascertains budget and timeline to achieve BANT qualified leads. Take charge with Arrow Citrix PartnerOn Kickstart program. Citrix curated content and automated delivery to mine your own installed base and prospects.

For more information, please contact your Arrow sales team or contact Rod Strand, Arrow Citrix Marketing Manager, at

Citrix CSP Program Provider

Grow your monthly revenue with margins of 45% on complete, business-ready hosted workspace solutions that can sell for an average of $100 per month / per user.

Arrow IoT Integrator

Complete Arrow ECS support for our channel partners in IoT opportunities, including Identify, Engage, Enable, Align, Expand, and Lead IoT opportunities.

Professional Services

SKU’s & Custom SOW Capabilities as well as complete project management for virtually all Citrix products.

Value Recovery Services

Arrow’s Value Recovery program provides specialized reverse material stream management, IT asset recovery, and remarketing services.

Extend Your Value Proposition Through Provisioned and Scalable Services from Arrow

Professional services are designed to open new opportunities and expand customer engagements by solving complex business challenges throughout the data center lifecycle.

These services are based on custom statements of work and are designed to address a myriad of complex implementation and migration projects. Professional services are suited to solve challenging business needs in several areas, including operations management, status reporting, configuration, troubleshooting and more.

Click the below links to learn more!

To take a deeper dive into the Arrow Citrix value add programs, Click Here to download our full presentation.

The Arrow infrastructure behind world-class partner support

Pre-Sales Support and Solution Demo Center

Customer demos of Citrix and joint partner solutions from Nutanix for hybrid cloud and Azure for public cloud.

Support activities include proof-of-concepts and support through on-site demos or virtual access to our Solutions Labs. Complete Citrix solution demo capabilities include the new Nutanix InstantOn for Citrix Cloud solution and the latest products from other leading hardware and software suppliers. Citrix Training/Certification and Enablement Programs offer a full portfolio of CALC classes that ensure partners receive the best education for whichever Citrix Certification is necessary at an affordable price. In addition, we host numerous partner-focused training and enablement events every quarter.

Watch an Arrow Solution Architect in action, as he explains Citrix-as-a-Service to Partners in under 3 minutes: Click Here!

For more information on the Citrix Solution Lab please contact

Integrations Center

State-of-the-art solutions enablement, allowing you to deliver complex, custom integrations.

At our Phoenix Value-Add Center, Arrow can support our resellers with state-of-the-art solutions enablement that allows you to deliver complex, custom integration services and solutions to your clients.

For more information, please click here

Authorized Citrix Cloud Service Provider (CSP) – ArrowSphere Advantage

ArrowSphere provides partners cloud resources without complexity to accelerate growth and get you back to the business of selling.

ArrowSphere is your single point of entry to cloud solutions. Cloud partners are more profitable, grow faster, and receive more recurring revenue.

Contact us at for more information.

Arrow Financial Services

No other IT distributor can match the volume or the vision of our financing programs, with solutions that include customer and partner financing.

Whether you pivot to Annuity Cloud Financing, Private Label Leasing, and Flex Pricing, only Arrow has the full breadth of financing programs.

For more information, please click here

Global Distribution – Worldwide shipments

Customer demos of Citrix and joint partner solutions from Nutanix and HPE Simplivity for the hybrid cloud. Arrow Global is a team of international logistics experts who can help guide you through a myriad of international business processes.

A one-stop shop based upon your customer’s needs and related international regulations, providing you with the ability to export from the US, directly into nearly every country in the world.

For more information, please click here

Government/Public Sector Coverage and Vehicles

Via Arrow’s immixGroup Government Aggregation Platform, you gain intelligent services for growing public sector business.

As the largest public sector VAD for enterprise IT, immixGroup delivers specialized resources and expertise you need to increase revenue, support demand creators, and operate efficiently in the complex public-sector IT market, including federal business & major SLED accounts. Citrix is available on GSA, Ohio STS, MD COTS, and CMAS contracts.

Contact us at for more information.

Experienced and dedicated Arrow Citrix Sales and Business Development team

Arrow provides a dedicated and deep sales and business development Citrix team.

A Citrix distribution partner since 2009, our dedicated Arrow Citrix team includes:

• Channel managers and channel development representatives
• Inside sales representatives
• Marketing/business development managers
• Systems engineers
• Team for basic configuration support, quotes and proposals
• Citrix program utilization support; special pricing; sales order management; prospecting and lead generation.

Contact us at for more information.

Lead Generation and Solution Selling

Arrow’s dedicated Citrix marketing team provides tools, process, communications and demand generation to help grow your Citrix business.

Our Solution Practice teams provides simplified playbooks, battle cards, and sales kits for Public Cloud and Hyper-Converged Infrastructure solutions with top Citrix partners - Azure, Nutanix, and others (material available on this site).

Please contact Rod Strand, Arrow Citrix Marketing Manager, at to sign up today for our Newsletter and Lead Generation programs.

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