Experienced Citrix User

Why Should an Experienced Citrix Partner Select Arrow?

Arrow is a technology enablement company that brings innovative IT solutions to market to solve complex business challenges. Partners rely on us to:

• Increase their revenue and accelerate the sales cycle
• Pursue new markets and prepare for the future
• Reduce operating expenses and increase profit margins
• Solve complex end-user business problems

Advantages of working with Arrow

Experienced and dedicated Arrow Citrix Sales and Business Development team

A Citrix distribution partner since 2009, our dedicated Arrow Citrix team includes: channel managers, channel development representatives, inside sales representatives, systems engineers, and marketing/business development managers. Team provides basic configuration support, quotes and proposals; Citrix program utilization support; special pricing; sales order management; prospecting and lead generation.

Authorized Citrix Cloud Service Provider (CSP) – ArrowSphere Advantage

ArrowSphere – your single point of entry to cloud solutions. Cloud partners are more profitable, grow faster and see more recurring revenue. ArrowSphere provides partners cloud resources without complexity to accelerate growth and get you back to the business of selling.

Arrow Financial Services

No other IT distributor can match the volume or the vision of our financing programs. Solutions include customer and partner financing including: Pivot to Annuity Cloud Financing, Private Label Leasing, and Flex Pricing. No other IT distributor can match the volume or the vision of our financing programs.

Pre-Sales Support and Solution Demo Center

Support activities include proof-of-concepts and support through on-site demos or virtual access to our Solutions Labs. Complete Citrix solution demo capabilities include the new Nutanix InstantOn for Citrix Cloud solution and the latest products from other leading hardware and software suppliers. Citrix Training/Certification and Enablement Programs offer a full portfolio of CALC classes that ensure partners receive the best education for whichever Citrix Certification is necessary at an affordable price. In addition, we host numerous partner-focused training and enablement events every quarter.

Lead Generation and Solution Selling

Arrow’s dedicated Citrix marketing team provides tools, process, communications and demand generation to help grow your Citrix business. Our Solution Practice teams provides simplified playbooks, battle cards and sales kits for Public Cloud and Hyper-Converged Infrastructure solutions with top Citrix partners - Azure, Nutanix and others.

Government/Public Sector Coverage and Vehicles

Since 1997, immixGroup has delivered the specialized resources, and expertise partners need to increase revenue, support their demand creators, and operate efficiently in the complex public sector IT market including federal business & major SLED accounts. immixGroup is the largest public sector VAD for enterprise IT. Citrix is available on GSA, Ohio STS, MD COTS, and CMAS contracts.

Global Distribution – WW shipments

Arrow Global team are international logistics experts that can help guide you through a myriad of international business processes. A one stop shop for a solution based upon your customer’s needs and related international regulations, providing you with the ability to export from the US directly into nearly every country in the world.

How to Register with Citrix as an Arrow Citrix Partner

How to Select or Change Your Preferred Distributor. If you are an existing Citrix partner, and you have not chosen a preferred distributor, you need to update your Citrix profile using the instructions below. You must choose a preferred distributor or you risk losing marketing program funds and/or other CSA benefits. (Note: All the steps below must be completed by the Organization Administrator.)

Login to Citrix Partner Central

Go to “My Partnership” tab
Select “Update Locations, Contacts, and Memberships”
Select “Locations” tab
Click “Select Distributor“ tab
From the drop-down, click “Select Country” (USA or Canada)
Then, select “Arrow USA” and/or "immixGroup" from the Preferred Distributor drop-down

If you need any help you can contact the dedicated Arrow Citrix team at Citrix@Arrow.com

ArrowSphere – Cloud Management for Citrix CSP Partners

Whether you are building a cloud practice, or want to expand or accelerate your existing cloud business, making it more profitable, Arrow and Citrix are ideally positioned to support you with ArrowSphere – Arrow’s award-winning, multi-tier cloud delivery platform.

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Arrow’s Citrix Value Proposition for our Partners

This guide provides an overview of the value Arrow provides its Citrix business partners.

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The Value Arrow Provides Citrix Partners Presentation

This presentation describes the value Arrow provides our Citrix Partners

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Arrow ECS – What is Value?

Discover the Arrow ECS value

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Arrow Resources